Member & Loyalty Cards

From childhood on, we learn the power and importance of wallet-size cards. Credit and debit cards make buying seem effortless, driver’s licenses signal adulthood and freedom, while business cards cement our professional image … and the list goes on.

16223292_MemberCard+Association+Personalization_CompTiaNo wonder smart marketers have discovered the power of cards to help them build customer relationships: People crave membership, status, rewards and privileges—and a card can communicate any or all of them in a convenient, value-added format.

Among the many possibilities for using cards in your marketing efforts:

Membership Cards: We’ve printed membership cards and related materials for leading professional associations, including the American Academy of Pediatrics, American Society for Clinical Pathology, American Society of Safety Engineers, and American Academy of Periodontology.

Loyalty Cards: A letter to your best customers or donors is fine, but to keep them loyal they need something worth keeping. We can easily integrate a personalized loyalty card—either plastic or on card stock—into a letter, brochure, or self-mailer. We can also create special versions of your card for higher-value individuals.MemberCard+Association+Personalization_Cards

Reward/Discount Cards: Similar to a single-use coupon (percent or dollars off purchase), these cards can drive business to a specific product or service for a limited time. With personalization on the front and barcoding on the back, they are even more compelling to recipients and redemption tracking is easier than ever. Major retailers have discovered them … have you?

Social Card Promotions: Boost your revenue by giving your audience an incentive to bring you a new client, member or donor. We can mail two cards—one for the recipient, another for a “friend”—that give both of them a discount when both cards are redeemed. Amplify the social and “word of mouth” aspect by hosting an event where the two friends can do so.

Plastic Can Be Fantastic
If it looks like a credit card, your audience will notice it—and is more likely to use it! Our plastic cards can create the prestige image you want to showcase with a credit card look and feel. We can customize plastic cards with a variety of options including:

  • Foil Embossing
  • Magnetic Stripe Encoding
  • Scratch-off Application
  • Flat Thermal Image
  • Affixing to carriers for retail display (e.g. gift cards), magazine inserts and mailers

Smart companies know, as associations have for years: Building strong, profitable relationships with your audience means treating them as members. With a card-marketing program, it’s easier (and more affordable) to do than you’d imagine.