General Framework & Ideas
- Flat fee for points with a point amount assigned to all benefits
- Discount points based on total purchase, e.g. $100 for 100 points; $200 for 250 points;
$500 for 700 points, etc…. - Allow prospects to test with small purchase amount
- Can start with points based on membership level or benefits
o For example, if dues are $500 award 700 points to members - Association can set values for every product or service as they see fit and/or as needed to meet
supply and demand - Association can easily identify which products and services are valued most based on usage
- Can set minimum point value needed to qualify as a member, whether purchased, earned,
or gifted - Members/clients can select products or services of most value to them
- Allow sponsors to buy points to gift to constituents
- Allow members to gift or share points to further expand engagement
- Association can award points for key activities based on needs and demand
oe.g., advocacy, volunteering, committees, etc. - Start program by awarding points to “Free” membership categories rather than a “Free”
membership to better engage the member and get analytics on areas of interest
Financial Benefits
- New revenue source – points
- Improved cash flow
o Will likely provide large financial reserves with unused point purchases - Fully align costs with revenue
- Effectively allocate costs or budgets to resources generating the most revenue based on
points used and allocate overhead accordingly - Profitability
Additional Benefits & Problems Solved
- Relevance for each member/client
- Unbundles products and services
- Attractive to younger members
- Allow prospects to test the association
- Efficiently allocate resources
- Less resistance to increased prices since only point value would change