General Framework & Ideas

  • Flat fee for points with a point amount assigned to all benefits
  • Discount points based on total purchase, e.g. $100 for 100 points; $200 for 250 points;
    $500 for 700 points, etc….
  • Allow prospects to test with small purchase amount
  • Can start with points based on membership level or benefits
    o For example, if dues are $500 award 700 points to members
  • Association can set values for every product or service as they see fit and/or as needed to meet
    supply and demand
  • Association can easily identify which products and services are valued most based on usage
  • Can set minimum point value needed to qualify as a member, whether purchased, earned,
    or gifted
  • Members/clients can select products or services of most value to them
  • Allow sponsors to buy points to gift to constituents
  • Allow members to gift or share points to further expand engagement
  • Association can award points for key activities based on needs and demand
    oe.g., advocacy, volunteering, committees, etc.
  • Start program by awarding points to “Free” membership categories rather than a “Free”
    membership to better engage the member and get analytics on areas of interest

Financial Benefits

  • New revenue source – points
  • Improved cash flow
    o Will likely provide large financial reserves with unused point purchases
  • Fully align costs with revenue
  • Effectively allocate costs or budgets to resources generating the most revenue based on
    points used and allocate overhead accordingly
  • Profitability

Additional Benefits & Problems Solved

  • Relevance for each member/client
  • Unbundles products and services
  • Attractive to younger members
  • Allow prospects to test the association
  • Efficiently allocate resources
  • Less resistance to increased prices since only point value would change