The American Dental Association wanted to give their 52 chapters the ability to include their individual state and society logos on their decals to promote their local brand and build member loyalty. The decal needed to stick to glass or … Continue reading →
American Veterinary Medical Association needed to renew lapsed members and learn why members did not renew from the response card. We recommended and produced a personalized mailer emphasizing the number of years each member had belonged to the association. This … Continue reading →
The American Ceramic Society for engineers needed help finding new members. We identified relevant mailing lists, used full color variable data print to personalize post cards, and implemented a PURL campaign. This approach netted a response rate 270% higher than … Continue reading →
