The American Dental Association wanted to give their 52 chapters the ability to include their individual state and society logos on their decals to promote their local brand and build member loyalty. The decal needed to stick to glass or … Continue reading →
American Veterinary Medical Association needed to renew lapsed members and learn why members did not renew from the response card. We recommended and produced a personalized mailer emphasizing the number of years each member had belonged to the association. This … Continue reading →
Which marketing campaigns are people most likely to notice, read and respond to? The ones that they find most relevant and engaging. Innovative solutions from Print & Marketing Solutions Group can strengthen your marketing in both of these areas. Our … Continue reading →
It’s simple: Better planning leads to better results. High-quality, on-time, cost-efficient printing and marketing services are no accident. They happen when you work with a partner who’s focused on helping you plan—not on selling. If that approach makes sense, let’s … Continue reading →
You have targets to hit—deadline, budget, quality, and more—for each project. These targets should guide your choice of a partner to execute your project. So the question is: Who has the experience and specific capabilities you need? Over the past 35 years Print … Continue reading →
How do you feel about planning and executing complex marketing programs? Given all the duties and details of your job, tracking versions and cell codes are probably not among your favorite tasks. But as much as you might dread the … Continue reading →
Professional associations and nonprofits today face many of the same challenges as service businesses: “Winning” members, donors or customers is only the first task. Retaining them comes next, and must begin immediately: loyalty and providing relevant service is not a … Continue reading →
The American Ceramic Society for engineers needed help finding new members. We identified relevant mailing lists, used full color variable data print to personalize post cards, and implemented a PURL campaign. This approach netted a response rate 270% higher than … Continue reading →
